Porto Business School - University of Porto

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Pós-Graduação em Comunicação Empresarial

Choose a Master, an MS or an MBA in Corporate Communication

The Sector of Corporate Communication

Every business and every company requires a communication strategy aligned with their business objectives. This communication must be unforgettable and efficient. It must cover the traditional and the online means. The results of an appropriate communication strategy are the understanding by the clients of the company and the product, the creation of the necessity and the creation of a link between them and the company. Corporate communication is a window of opportunity for your business and it can make the difference between succeed and failure. Thus, every business company decides to invest in their communication department with the objective to catch any new opportunity of growth and to be prepare to the future.

The Sector of Corporate Communication

The Master's Degree in Corporate Communication is designed to train communication professionals in developing communication plans efficient, originals and creatives. They will be also prepared to work in companies and organizations as well as in communication agencies. These future professionals will be able to develop perfect communication, public relations and advertising strategies. Everything from an innovative manner. This prospective professionals will master the channels through which your target audience moves to approach the public in a more accessible way. Another work area is the definition and care of the business brand and reputation This can be the key for companies and communications consultants of the growth of an organization in the coming years.

To Work in Western Marketing

The digital transformations of recent years have conditioned the functioning of communication. The business world has been transformed by the digitalization, and companies, forced to modify their business strategies, have found new possibilities to reach the public more economically, directly and efficiently. Corporate Communication is responsible for transmitting any information message from a company to the public, acting as an intermediary or link between company and recipient. Its objectives relate to the brand, image, reputation and corporate identity of the company, social responsibility, internal/external communication and corporate crisis management. Corporate Communication offers numerous professional outcomes, such as relations with the media, management of databases, management of web content, management of the business brand and organization of events

Corporate Communication in 2024

The establishment of a direct communication in which citizens can express their concerns and opinions has changed the relationship between the target public, the organization, the access and among of information and the environment. This fact is due to the digitization phenomena and the impact of social networks, among another factors. Due to new technologies, it is important to improve the content and design of the company's websites, social networks and virtual communities. Another important part of the job is to development of strategies and campaigns in mobile device applications and on social networks. Future workers must take into account the planning on offline and online channels, the creation of efficiently digital marketing strategies and the understanding the sales process in international contexts B2B.