Business School
Key Information about the MSc Marketing in KEDGE Business School
The MSc Marketing at KEDGE Business School is ranked 33rd this year in the master Marketing. Programme Director(s): Nicolas Buttafoghi - Programme Director .
The programme is available in a full-time format
The total length of the program is 1 or 2 years
All courses are taught in English
Director's message
"Marketing careers and skills must keep pace with the major and sometimes conflicting changes in our environment: digital technologies and the development of a collaborative culture that transforms the consumer into a consumer-actor, belonging to multiple tribes on an affinity and emotional basis, the emergence of more responsible marketing that takes into account transitions (ecological, energy, etc.), new forms of competition based on the creation of open ecosystems involving business partners. These changes are reflected in the MSc Marketing courses thanks to the commitment of our research professors and the many companies that are part of the KEDGE ecosystem. The "Learning by Doing" dimension is omnipresent: business games, case studies developed in partnership with companies, digital skills certificates, etc. Finally, all students, supported by the teaching staff, take part in Discovery Days: two days off campus to visit companies, meet managers, and take part in workshops organised by organisations from the worlds of technology, fashion, luxury, leisure, etc.
Our entire team shares the same ambition: to help future graduates be at the cutting edge of their expertise and succeed in their future career paths."
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All about this master
Programme Overview
KEDGE Business School's Master of Science in Marketing trains students for 80% of the marketing careers. Available from 3 years of higher education, it offers a global and innovative approach which opens onto 4 expert courses in English allowing students to specialise in the various marketing fields. This programme, co-constructed with renowned companies, is perfectly in line with the expectations of recruiters. As proof: 90% of students are hired less than 6 months after graduation.
Curriculum (courses, subject modules)
Pathway Course
• Strategic thinking
• Financial performance
• Data management
• Generative bootcamp (artificial intelligence)
• Public speaking
• Visual communication & sustainable impact
• Business & socio-ecological transitions
• Sustainable environment for organisations
• Team management
• Human & AI collaboration
• Business & climate change
• Open Innovation Challenge (corporate project)
PRE-SPECIALISATION COURSES
• Marketing reconsidered
• Procurement
• Qualitative & quantitative research
CHOICE OF EXPERIENCE
• Internship in France or abroad
• Academic partnership
Master of Science (MSc)
SEMESTER 1
Advanced core courses
• Market intelligence
• Marketing decision making in a circular economy
• Sustainable marketing
• Business model & digital economy
• Strategic brand management
• Creativity & pitching
• Data analytics and AI
Digital skills
• Coding skills Level 1
• Advanced Excel
• Google Analytics
• Power BI
SEMESTER 2
Specific focus on expertise targeted on specific occupations or sectors. You must select an EET of your choice, 3 available for the 2026-27 school year:
• Brand & product management: Define and implement sustainable and profitable brand and product strategies. (Bordeaux campus)
• Digital marketing & sales: Learn the tools and challenges of digital marketing and its commercial aspects. (Marseille campus)
• International luxury marketing: Develop a global marketing vision to excel in international luxury marketing. (Paris campus)
DIGITAL SKILLS: At least one of the following: Google Ads / Hubspot (CRM) /Amazon Marketplace certification / Hackathons / Coding
Skills Level 2 / Adobe Photoshop / Retail Media (Numberly).
DISCOVERY DAYS: 2-day in-company immersion
6-MONTH INTERNSHIP (abroad or in France)
FINAL DISSERTATION
Admission conditions
Required diploma(s)
- 3 to 4 years of higher education
Tuition & Fees
Between 18 000 and 27 700 €
Short Track (4 years + of higher education):
- Level of studies: M1 completed, or an International Bachelor's degree (Bac+4), or an equivalent of 240 ECTS credits,
- English level: TOEIC (785)/ TOEFL IBT 79/ IELTS (6)/Cambridge First (B2) /Cambridge Advanced (C1) / Duolingo (105)/ PTE (46) - exemption for native English speakers or candidates who have had more than one year's work experience in an English-speaking country.
Long Track (3 years + of higher education):
- Level of studies: 3 years of higher education attested by a diploma or an equivalent of 180 ECTS credits,
- Level of English: Language score is optional to enter the Long Track, but compulsory to enter the specialisation year of the MSc.
Validation of Personal and Professional Experience (VAPP)
You would like to resume your studies by integrating our MSc, Master of Science even though you do not have the diplomas normally required to access it? The Validation of Personal and Professional Experience (VAPP) allows people who does not have the required qualifications or diplomas to access the different levels of higher education. Find out more about the conditions required.
Employment opportunities & career impact
Annual salary after graduation
- Average salary : 44 500 €
- Maximum salary : 33 000 €
- Minimum salary : 28 000 €
Employment opportunities
CAREER OPPORTUNITIES
- Consultant
- Customer experience manager
- Consumer experience manager
- Customer relationship manager
- Product developer
- Product owner
- Project manager
- Customer insight specialist
- Research officer
Jobs in International Marketing
- International brand manager
- Product manager
- Marketing manager
- Communication manager
- International project manager
- International sales developer
Jobs in Business Development & Negotiation
- Key account manager
- Strategic customer manager
- Business developer
- Head of development
- Sales manager
- Regional director
- Sales area manager
- Business marketing manager
- Category manager
Jobs in Brand management
- Brand manager
- Product manager
- Trade marketing manager
- Social media marketing manager
Jobs in Communication, Media & Event management
- Communication manager
- Events manager
- Sponsorship manager
- Events project manager
- Partnership manager
- PR manager
- Events producer
- Influencer
- Advertising manager
- Community manager
Application Deadlines
Session 1
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The selection period for the intake at KEDGE runs from October to July. Several interview sessions are offered until the programme is filled. |
Application deadline precision
Short Track :
Admission level : International Bachelor's degree (4 years)
Duration : 18 months
Degree : Master of Science
Campus : Bordeaux / Marseille / Paris
Language : English
Long Track :
Admission level : Bachelor's degree
Duration : 24 months
Degree : Master of Science
Campus : Bordeaux / Marseille / Paris
Language : English
Faculty profiles
KEDGE Business School is a leading French management school with campuses in Paris, Bordeaux, Marseille and Toulon, as well as associated campuses in France, China, Africa and India.
The KEDGE community brings together 16,000 students of 32% international origin, 224 permanent faculty members, 365 partner universities worldwide, and a network of 90,000 alumni. The school offers 40 programmes in management and design, combining academic excellence, innovation and international exposure.
With various research centres, 300 corporate partners and a strong entrepreneurial ecosystem, KEDGE fosters innovation, impact and sustainable growth.
Through its KEDGE IMPAKT strategy and its Foundation, the school is committed to ecological and social transition, equal opportunities and student well-being. KEDGE holds the AACSB, EQUIS and AMBA accreditations, is EESPIG and Qualiopi certified, and ranks among the top European business schools.
Campus facilities & Student life
BORDEAUX
Accommodation
The Housing service of KEDGE Business School is available on a single platform.
You will find housing offers from private landlords, real estate agencies and student residences.
A multilingual team is at your disposal 6 days a week to help you to find and book accommodation.
To connect, sign up using your school email address and password of your choice
For further questions, do not hesitate to contact our housing advisor: housingbx@kedgebs.com
Arrival information
Pick up assistance
KEDGE BS and its International Students Association Melting Potes offer every semester to International Students a pick-up service from “Bordeaux Mérignac (BOD)” airport and “Bordeaux Gare Saint Jean” train station. The dates of the pick-up service will be communicated through the dedicated orientation session KEDGE BS website.
Integration
The International Students Association Melting Potes supports the International Office in facilitating the integration of international students among the French students through the organization of activities all year round.
Contact us on Facebook - Melting Potes
Life in Bordeaux
More information related to the city of Bordeaux, transportation, accommodation, estimated expenses, health & insurance, banks, visas, scholarships… can be found on the “International Student Handbook”.
Caroline Guilloux
Housing Advisor - Student Services
+33 (0)5 56 84 63 26
MARSEILLE
Accommodation
The Housing service of KEDGE Business School is available on a single platform.
You will find housing offers from private landlords, real estate agencies and student residences.
A multilingual team is at your disposal 6 days a week to help you to find and book accommodation.
To connect, sign up using your school email address and password of your choice
For further questions, do not hesitate to contact our housing advisor: logementmarseille@kedgebs.com
How to Apply?
Admission process
Steps
Application
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October to July |
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Application process entirely online |
Mandatory testing for application process
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TOEFL TOEIC IELTS Duolingo, PTE |
Admission exams
1. CREATE YOUR ACCOUNT on join.kedge.edu
2. UPLOAD YOUR MANDATORY DOCUMENTS
- Academic records & CV
- Passport
- Highest degree certification
- Certificate of achievement or transcript of your current studies
- TOEIC (785)/ TOEFL IBT 79/ IELTS (6)/Cambridge First (B2) /Cambridge Advanced (C1) / Duolingo (105)/ PTE (46) - exemption for native english speakers or candidates who have had more than one year's work experience in an English-speaking country.
3. PAY YOUR APPLICATION FEE
4. TAKE YOUR INTERVIEW
a 30-minute online interview with a school's representative.
IMPORTANT: Apply as soon as possible because of the visa procedure.
The admission is made on your file examination + online interview.
No mandatory tests
GMAT / GRE score will be to the candidate’s advantage
Personal interview in the process selection
This is a 30-minute online interview for all applicants regardless of their nationality or location. As soon as your application file is registered, you will receive an email from KEDGE to organise your interview.
Application Checklist
Academic documents required
- Undergraduate Diploma copy
- GPA results
Administrative documents required
- 2 Photographs
- Photocopy of ID Card / Passport
- Photocopy of university degree
Scholarships & Financial Aid
At KEDGE, we strongly believe that students shouldn’t abandon their education projects because of funding problems. This is why we have launched a financial support plan tailored to international candidates' backgrounds, countries of origin, situation, and prior educational achievements:
- Early Bird discount for early completion of your application: 10% before November 30 and 5% before February 28.
- Excellence scholarship based on merit
- Social scholarship for registered students in full-time initial training who need financial assistance
- Solidarity scholarship for international applicants who need financial assistance to finance their studies
- Diversity scholarship intended for students hailing from a range of international, cultural, or social backgrounds
- Partner scholarships for applicants joining the school via a “pathway agreement” with a partner institution
- Alumni scholarship for alumni wishing to pursue further education at the school
- Kirsten Hoey scholarship for students from the USA
- Eiffel Excellence scholarship for students pursuing a master's or doctoral degree in France
Admissions office - Contacts
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