Business School
Key Information about the MSc International Marketing and Business Development in EM Normandie Business School
The MSc International Marketing and Business Development at EM Normandie Business School is ranked 58th this year in the Master in master International Management. Programme Director(s): Mr Louis VUARIN - Academic Director & Assistant Professor in Management and Organisations Studies .
The program is available in a full-time format
The total length of the program is 2 semestres
All courses are taught in English
Director's message
The MSc® International Marketing and Business Development aims to prepare students for an increasingly internationalised job market. The programme combines theory and case studies on international development, marketing and cross-border management. Case studies and business challenges enable students to put into practice the academic concepts and soft skills developed in seminars and lectures. The programme is led by an international team of teachers and business people specialising in marketing, international management and business development. Students graduate from the programme fully prepared to successfully integrate into the job market.
All about this master
Programme Overview
- 100% English-taught programme with an intercultural approach
- Benefit from classes given by experts in Marketing, Sales, Purchasing and Procurement, International Affairs, Intercultural Management, and Web Marketing
- Build your own network thanks to business events and company meetings
- Dual degree: CGE Label and Master’s level approved by France’s Ministry of Higher Education and Research
Curriculum (courses, subject modules)
- Cross-cultural management
- International business negotiation
- International market research
- E-commerce, webmarketing and mobile marketing
- New product development
- Brand and services marketing
- International development in practice
- Critical issues in management
- Digital disruption and industry 4.0
- Business challenge
- Cases in ethical and sustainable development or change management and organisational transformation
- Research methodology and dissertation outline
- Career path
- Internship
- Thesis and oral presentation
Professional experience
- Business Challenge
- 4-to-6-month internship in France or internationally
Admission conditions
Required diploma(s)
- Bachelor
Tuition & Fees
Between 15000 and 15500 €
Candidates must hold a four-year degree in Higher Education (4-year Bachelor Degree, BBA, Master 1, or equivalent).
Other profiles may be accepted in derogation from these criteria.
Language requirements for non-English-native speakers: IELTS 6, TOEIC 790, TOEFL IBT 83 or proof that English was the candidate’s language of study or work for at least a year.
Tuition fees for the year 2025-2026: €15,500
This programme is also available over two years for candidates who hold a three-year in Higher Education level (3-year Bachelor Degree, BMI, licence, or equivalent). Tuition fees on request.
More information about the Two-year MSc Track : 2-year MSc.
Application
- Selection based on examination of the application file: seriousness of the application, quality of the academic and/or professional profile.
- Remote interview with an academic advisor: to find out more about the applicant, his/her plans and objectives. The admission decision (admitted, refused) is made a few days after the interview.
- Admitted candidates receive a formal e-mail inviting them to pay a deposit (deductible from tuition fees), which enables them to reserve their place on the programme and triggers a final letter of acceptance.
Apply online at join.em-normandie.com
Employment opportunities & career impact
Annual salary after graduation
- Average salary : 47 €
Employment opportunities
Examples of positions
Product Manager, Category Manager, International Brand Manager, International Sales Manager, International Project Manager, International Marketing Consultant, Export/Import Manager, Zone Manager, Business Analyst, Subsidiary Manager, Marketing Manager, Digital Marketer.
Employment data for 2021, 2022 and 2023 graduates (based on the 2024 employability survey):
- 80% net employment rate
- 80% in executive employment
- 95% on permanent contracts
- 25% work internationally
- 50% of students in employment found a job before graduating;
- 100% of graduates in employment found a job within 6 months
- 95% satisfied with their first job
Example of companies where our graduates work :
Mondelez International, Kantarmedia, Procter&Gamble, Thalès, Vivendi, Accor, Cisco international, Hènaff, Lactalis, Bouygues, Havas Media.
How to Apply?
Admission process
Steps
Application
|
Application process entirely online |
Mandatory testing for application process
|
TOEFL TOEIC IELTS |
Personal interview in the process selection
- Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
- Shortlisted candidates are invited for an interview via Skype. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
- Admitted candidates are notified formally and invited to make a down payment, later on deducted from the tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.
In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.
The application deadline for the next admission session is every 15th of the month.
