Business School
Key Information about the MSc in International Sport & Event Management in KEDGE Business School
The MSc in International Sport & Event Management at KEDGE Business School is ranked 2nd this year in the master Sports Management. Programme Director(s): Jean-Philippe DANGLADE - Programme Director.
The programme is available in a full-time format
The total length of the program is 1 or 2 years
All courses are taught in English
Director's message
"The strength of this programme, created in 1997 and co-built with companies from the sector, lies in its ability to train managers in line with the needs and specificities of sports business. We manage that thanks to the combination of skills in event marketing and sports law. Our students benefit from personalised coaching on their professional project and the construction of their network. The International Sport & Event Management programme is recognised and valued by professionals in the sports industry, both nationally and internationally."
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All about this master
Programme Overview
The field of sport plays host to a number of professions concerned with the organisation, management and marketing of sport. People working in this arena are highly specialised, as the organisation of sports events requires specific skills that are constantly evolving. This Master of Science (Msc) ranked second in the EdUniversal 2024 index in the sport management category.
Curriculum (courses, subject modules)
Pathway Course
Strategic thinking
Financial performance
Data management
Generative bootcamp (artificial intelligence)
Public speaking
Visual communication & sustainable impact
Business & socio-ecological transitions
Sustainable environment for organisations
Team management
Human & AI collaboration
Business & climate change
Open Innovation Challenge (corporate project)
PRE-SPECIALISATION COURSES
Sport management
Marketing reconsidered
Procurement
CHOICE OF EXPERIENCE
Internship in France or abroad
Academic partnership
Master of Science (MSc)
SEMESTER 1
Commercial business strategies in sport organisation
Commercial & social sponsorship and operational activations
Sport media consulting and event communication operational strategy
Sport career services
Event, experiential, social and cultural marketing for sport & e-sport
International sport business projects and business intelligence
Legal framework for sport competitions and their stakeholders*
SEMESTER 2
Strategic management and sales & digital marketing in sports organisations
Brand management in sports organisations
Fan experience & stadium strategic management
Corporate social responsibility in sports and destination marketing
Economics and finance of professional teamsports
Celebrity & talent marketing management
Contractual organisation of sport events*
*Courses also available in French
Admission conditions
Required diploma(s)
- 3 to 4 years of higher education
Program enrolment information and statistics
Admitted class undergraduate Majors / Degrees
Student age
- Minimum age: 24 years
- Average age: 30 years
- Maximum age: 40 years
Student full-time work experience
- Average full-time work experience: 5 year(s)
- Highest full-time work experience: 10 year(s)
Tuition & Fees
Between 18 000 and 27 700 EUR
Short Track (4 years + of higher education):
- Level of studies: M1 completed, or an International Bachelor's degree (Bac+4), or an equivalent of 240 ECTS credits,
- English level: TOEIC (785)/ TOEFL IBT 79/ IELTS (6)/Cambridge First (B2) /Cambridge Advanced (C1) / Duolingo (105)/ PTE (46) - exemption for native English speakers or candidates who have had more than one year's work experience in an English-speaking country.
Long Track (3 years + of higher education):
- Level of studies: 3 years of higher education attested by a diploma or an equivalent of 180 ECTS credits,
- Level of English: Language score is optional to enter the Long Track, but compulsory to enter the specialisation year of the MSc.
Validation of Personal and Professional Experience (VAPP)
You would like to resume your studies by integrating our MSc, Master of Science even though you do not have the diplomas normally required to access it? The Validation of Personal and Professional Experience (VAPP) allows people who does not have the required qualifications or diplomas to access the different levels of higher education. Find out more about the conditions required.
Employment opportunities & career impact
Annual salary after graduation
- Average salary : 39 800 €
Average time for obtaining the first job offer
90% of graduates find a job within 6 months after graduation
Employment opportunities
This high-level programme has trained more than 500 managers in 20 years, who now work for major companies and international sporting organisations holding senior positions such as:
- Head of Partnership/Sponsorship,
- Business Manager,
- Brand Manager,
- Project Manager - Events,
- Guests Services Manager,
- Head of Sponsoring and Public Relations,
- Communication Manager,
- Head of Marketing/Merchandising/Ticketing,
- Head of Promotion for Sport Brands,
- Stadium Manager, Consultant in Sport Marketing,
- Hospitality Manager
Application Deadlines
Session 1
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The selection period for the intake at KEDGE runs from October to July. Several interview sessions are offered until the programme is filled. |
Application deadline precision
MSc in 1 year :
Admission level : International Bachelor's degree (4 years)
Duration : 18 months
Degree : Master of Science
Campus : Marseille
Language : English
MSc in 2 years :
Admission level : Bachelor's degree
Duration : 34 months
Degree : Master of Science
Campus : 1st year in Bordeaux or Marseille - 2nd year in Marseille
Language : English
Faculty profiles
KEDGE Business School is a leading French management school with campuses in Paris, Bordeaux, Marseille and Toulon, as well as associated campuses in France, China, Africa and India.
The KEDGE community brings together 16,000 students of 32% international origin, 224 permanent faculty members, 365 partner universities worldwide, and a network of 90,000 alumni. The school offers 40 programmes in management and design, combining academic excellence, innovation and international exposure.
With various research centres, 300 corporate partners and a strong entrepreneurial ecosystem, KEDGE fosters innovation, impact and sustainable growth.
Through its KEDGE IMPAKT strategy and its Foundation, the school is committed to ecological and social transition, equal opportunities and student well-being. KEDGE holds the AACSB, EQUIS and AMBA accreditations, is EESPIG and Qualiopi certified, and ranks among the top European business schools.
Campus facilities & Student life
Situated at the gateway to the Calanques National Park, the Luminy Campus has been completely renovated in line with the sustainable Mediterranean buildings approach within a beautiful natural environment. It is around 30 minutes away from the town centre by bus and a few kilometres away from Cassis, a small attractive town in Provence celebrated for its cliffs and Calanques but also its wines produced in the region.
Over a period of three years, renovation and modernisation work were carried out on more than 21,000m2 of buildings. Thanks to the project, the Luminy campus is positioning itself as one of the leaders in the field of education providing the most innovative facilities and teaching equipment. It offers its scholars exceptional living and working conditions.
The campus facilities:
- 57 classrooms
- 6 auditoriums of which a sheltered outdoor one
- 22 brain bubbles: spaces dedicated to collective reflection sessions
- 20 rooms dedicated to associations
- 1 fitness centre
- 4 catering areas
- 2 Hubs
- 1 new incubator dedicated to business start-ups (KEDGE entrepreneurship Daniel Carasso)
- 370 lockers
- 7700m2 of outdoor space including numerous terraces
State-of-the-art facilities
The creation and modernisation of spaces allows for a better adaptation to new teaching methods and improve the studying experience. The facilities have been redesigned as stimulating workplaces with a strong technological edge.
- Modular and adaptable classrooms
- Auditoriums with varied seating capacities of which a sheltered outdoor one to accommodate up to 300 students
- Brain bubbles (spaces dedicated to collective reflection sessions)
- A Design School: since 2019, KEDGE Design School has joined the Luminy campus. The Design workshops of nearly 500m2 include a Maker Space (digital manufacturing workshop; wood and machining workshop; metal, resin/paint and ceramics area; modeling workshop), a computer room (digital drawing) and 3D modelling. Our School of Design integrated into our School of Management allows students to acquire cross-functional skills, to hybridise their careers and thus meet the expectations of companies.
Facilities focused on innovation, co-creativity and entrepreneurship:
- The HUBs are unique work spaces that facilitates creation, collaboration and co-working. Students can produce videos (videomathon), discover 3D printing (Digital Workshop), listen to conferences or participate in yoga classes (as part of the Wellness Centre). A second Hub has been created within the new extension
- KEDGE Entrepreneurship Daniel Carasso, a space dedicated to business start-ups equipped with the latest technologies. Set-up on 500m2 on the Marseille Campus, this online platform is committed to supporting hundreds of projects every year.
Facilities focused on the students’ needs and expectations
KEDGE is resolutely focused on the well-being of its scholars and provides them with:
- Various catering areas: Cafeteria, Food Truck, Sport Café, Columbus Café as well as a new space within the extension
- An integrated relaxation/sports area with a fitness room, a city stadium and many sunny terraces
- A developed community life with dedicated spaces
- Nearby accommodations
- Easy access to the campus with sustainable mobility as a priority
- Lockers available for sports or personal belongings.
A campus that respects its environment
The extension and renovation project of the Luminy campus has permitted the reduction of its energy consumption by 20% thanks to the use of thermal insulation, energy regulation systems and the new energy-efficient lightning.
The campus which is located on the edge of the Calanques National Park has been designed to respect its exceptional environment. The new infrastructures reduce the carbon footprint of students and collaborators by being directly attached to the BHLS (High Level Service Bus). In addition, the architecture, in line with the Sustainable Mediterranean Buildings (BDM) approach, incorporates green spaces (roof terraces, creation of agoras,etc).
How to Apply?
Admission process
Steps
Application
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October to July |
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Application process entirely online |
Mandatory testing for application process
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TOEFL TOEIC IELTS Duolingo, PTE |
Admission exams
1. CREATE YOUR ACCOUNT on join.kedge.edu
2. UPLOAD YOUR MANDATORY DOCUMENTS
- Academic records & CV
- Passport
- Highest degree certification
- Certificate of achievement or transcript of your current studies
- TOEIC (785)/ TOEFL IBT 79/ IELTS (6)/Cambridge First (B2) /Cambridge Advanced (C1) / Duolingo (105) / PTE (46) - exemption for native english speakers or candidates who have had more than one year's work experience in an English-speaking country.
3. PAY YOUR APPLICATION FEE
4. TAKE YOUR INTERVIEW
a 30-minute online interview with a school's representative.
IMPORTANT: Apply as soon as possible because of the visa procedure.
The admission is made on your file examination + online interview.
No mandatory tests
GMAT / GRE score will be to the candidate’s advantage
Personal interview in the process selection
This is a 30-minute online interview for all applicants regardless of their nationality or location. It is run in English. It aims at checking the candidate's motivations and professional project. As soon as your application file is registered, you will receive an email from KEDGE to organise your interview.
IMPORTANT: Apply as soon as possible because of the visa procedure.
The admission is made on your file examination + online interview.
Application Checklist
Academic documents required
- Undergraduate Diploma copy
Academic documents other
- Grades, recommendation letters
Administrative documents required
- 2 Photographs
- Photocopy of ID Card / Passport
- Photocopy of university degree
Scholarships & Financial Aid
At KEDGE, we strongly believe that students shouldn’t abandon their education projects because of funding problems. This is why we have launched a financial support plan tailored to international candidates' backgrounds, countries of origin, situation, and prior educational achievements:
- Early Bird discount for early completion of your application: 10% before November 30 and 5% before February 28.
- Excellence scholarship based on merit
- Social scholarship for registered students in full-time initial training who need financial assistance
- Solidarity scholarship for international applicants who need financial assistance to finance their studies
- Diversity scholarship intended for students hailing from a range of international, cultural, or social backgrounds
- Partner scholarships for applicants joining the school via a “pathway agreement” with a partner institution
- Alumni scholarship for alumni wishing to pursue further education at the school
- Kirsten Hoey scholarship for students from the USA
- Eiffel Excellence scholarship for students pursuing a master's or doctoral degree in France
Admissions office - Contacts
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