Business School
Key Information about the MSc Marketing in KEDGE Business School
The MSc Marketing at KEDGE Business School is ranked 33rd this year in the master Marketing. Programme Director(s): Nicolas Buttafoghi - Programme Director .
The programme is available in a full-time format
The total length of the program is 1 or 2 years
All courses are taught in English
Director's message
"Marketing careers and skills must keep pace with the major and sometimes conflicting changes in our environment: digital technologies and the development of a collaborative culture that transforms the consumer into a consumer-actor, belonging to multiple tribes on an affinity and emotional basis, the emergence of more responsible marketing that takes into account transitions (ecological, energy, etc.), new forms of competition based on the creation of open ecosystems involving business partners. These changes are reflected in the MSc Marketing courses thanks to the commitment of our research professors and the many companies that are part of the KEDGE ecosystem. The "Learning by Doing" dimension is omnipresent: business games, case studies developed in partnership with companies, digital skills certificates, etc. Finally, all students, supported by the teaching staff, take part in Discovery Days: two days off campus to visit companies, meet managers, and take part in workshops organised by organisations from the worlds of technology, fashion, luxury, leisure, etc.
Our entire team shares the same ambition: to help future graduates be at the cutting edge of their expertise and succeed in their future career paths."
Video Interview
All about this master
Programme Overview
KEDGE Business School's Master of Science in Marketing trains students for 80% of the marketing careers. Available from 3 years of higher education, it offers a global and innovative approach which opens onto 4 expert courses in English allowing students to specialise in the various marketing fields. This programme, co-constructed with renowned companies, is perfectly in line with the expectations of recruiters. As proof: 90% of students are hired less than 6 months after graduation.
Curriculum (courses, subject modules)
PRE-SPECIALISATION YEAR
FUNDAMENTALS OF MANAGEMENT
- Innovative strategies for sustainable entrepreneurship
- Financial performance management
- Business & sustainability: transition & durability
- Public speaking, visual communication & design
- Data management
- Marketing reconsidered
- Team management & inclusivity
- Ecological challenges & organisational management
EXPERT SKILLS
- 2 pre-specialisation courses in marketing
LEARNING BY DOING
- Impact project: Transition, sustainability or inclusivity
REAL-WORLD SCENARIOS
- Case studies: Decarbonation & business methodology
- Corporate Project:
A consultancy mission on a real and current issue of a company. Corporate projects enable participants to gain valuable hands-on experience of business conduct and strategy and deal with the practical complexities. Students are guided by their KEDGE tutor throughout the project. The assignment is done in groups of 4 to 5 students. A combination of collective and individual work. Final presentation in front of the corporate and KEDGE tutors.
ADDITIONAL COURSES
- Languages:
-English / FLE (French as a Foreign Language) - Hard Skills:
-TOSA Excel & coding skills
-TOEIC preparation
-Orthodidacte
-Option to spend a semester abroad at a partner university - Choose your experience:
-Internship in the UK or abroad
-Undertake another corporate project
SPECIALISATION YEAR
CORE COURSES
Advanced content to develop key marketing skills:
- Culture, consumption and marketing
- Strategic Brand Management
- Digital marketing
- Sustainable Marketing
- Marketing Decision Making
1 specialisation track to select among the following list:
- Applied Neuroscience Psychology for Analysing Customer Experience (Marseille)
- Data Analytics and Artificial Intelligence (Bordeaux, Marseille, Paris)
- Luxury Experience Management (Bordeaux, Paris)
BRAND MANAGEMENT - Bordeaux & Marseille
• Experiential branding & consumption
• Product Manager
• Communication & creative strategy
• Building a community around a start-up brand
• Trade & in-store marketing
• Advanced Quantitative Methods
• Data & user behavior
• Sales Negotiation & Leadership
• Advanced qualitative & quantitative methods (for all students entering directly to the specialisation year)
NEGOTIATION & KEY ACCOUNT MANAGEMENT - Bordeaux
• Selling to business customers
• Key account management by objectives
• B2B relationships in retail
• Data & user behaviour
• Advanced quantitative & qualitative methods
• CRM cloud based solutions including salesforce
• Sales negotiation & leadership
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
COMMUNICATION & EVENT MANAGEMENT – Marseille*
• Communication strategies (FR)
• Experiential branding & consumption (EN)
• Communication & creative strategies (EN)
• Comunication and e-sport (FR)
• Project management for events (FR)
• Video creation (FR)
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
• Building a community around a start-up brand (FR)
INTERNATIONAL MARKETING - Paris
• Cultural branding and communication on global markets
• Market intelligence in global markets
• International channel strategies
• Negotiation in an international context
• Creative thinking & methods
• Intercultural management
• Qualitative and quantitative research (for all students entering directly to the specialisation year)
Digital Skills Certifications
Develop the digital skills essential to any marketing manager: a customizable training course to prepare for professional certifications:
- Coding Skills - Level 1 & 2 with Le Wagon
- Google Analytics
- Adobe Photoshop (TOSA)
And more …
DISCOVERY DAYS: 2-day in-company immersion
6-MONTH INTERNSHIP ABROAD OR IN FRANCE
FINAL DISSERTATION
Admission conditions
Required diploma(s)
- Bachelor
Tuition & Fees
Between 17500 and 27000 €
Short Track (4 years + of higher education):
- Level of studies: M1 completed, or an International Bachelor's degree (Bac+4), or an equivalent of 240 ECTS credits,
- English level: TOEIC (785)/ TOEFL IBT 79/ IELTS (6)/Cambridge First (B2) /Cambridge Advanced (C1) / Duolingo (105)/ PTE (46) - exemption for native English speakers or candidates who have had more than one year's work experience in an English-speaking country.
Long Track (3 years + of higher education):
- Level of studies: 3 years of higher education attested by a diploma or an equivalent of 180 ECTS credits,
- Level of English: Language score is optional to enter the Long Track, but compulsory to enter the specialisation year of the MSc.
Validation of Personal and Professional Experience (VAPP)
You would like to resume your studies by integrating our MSc, Master of Science even though you do not have the diplomas normally required to access it? The Validation of Personal and Professional Experience (VAPP) allows people who does not have the required qualifications or diplomas to access the different levels of higher education. Find out more about the conditions required.
Employment opportunities & career impact
Annual salary after graduation
- Maximum salary : 33000 €
- Minimum salary : 28000 €
Employment opportunities
CAREER OPPORTUNITIES
- Consultant
- Customer experience manager
- Consumer experience manager
- Customer relationship manager
- Product developer
- Product owner
- Project manager
- Customer insight specialist
- Research officer
Jobs in International Marketing
- International brand manager
- Product manager
- Marketing manager
- Communication manager
- International project manager
- International sales developer
Jobs in Business Development & Negotiation
- Key account manager
- Strategic customer manager
- Business developer
- Head of development
- Sales manager
- Regional director
- Sales area manager
- Business marketing manager
- Category manager
Jobs in Brand management
- Brand manager
- Product manager
- Trade marketing manager
- Social media marketing manager
Jobs in Communication, Media & Event management
- Communication manager
- Events manager
- Sponsorship manager
- Events project manager
- Partnership manager
- PR manager
- Events producer
- Influencer
- Advertising manager
- Community manager
Application Deadlines
Application deadline precision
Short Track :
Admission level : International Bachelor's degree (4 years)
Duration : 18 months
Degree : Master of Science
Campus : Bordeaux / Marseille / Paris
Language : English
Long Track :
Admission level : Bachelor's degree
Duration : 24 months
Degree : Master of Science
Campus : Bordeaux / Marseille / Paris
Language : English
Faculty profiles
KEDGE Business School is a leading French management school with campuses across France (Paris, Bordeaux, Marseille, and Toulon), internationally (2 in China in Shanghai and Suzhou, and 2 in Africa in Dakar and Abidjan), and associated campuses (Avignon, Bastia, Bayonne, and Mont-de-Marsan). The KEDGE community comprises 15,600 students (including 28% international students), 202 permanent professors (with 42% international), 329 international academic partners, and over 85,000 alumni worldwide. KEDGE offers a range of 38 management and design programmes for students and professionals, and provides customised training for companies nationally and internationally. Since 2020, KEDGE has established its own apprenticeship training centre.
A member of the Conference of Grandes Écoles and accredited by AACSB, EQUIS, and AMBA, labeled EESPIG, and certified Qualiopi, KEDGE Business School is a state-recognised institution with targeted programmes. KEDGE is ranked by the Financial Times as the 29th best Business School in Europe and 18th worldwide for its Executive MBA in 2023. Its promise to be an original, sustainable, and inclusive school is embodied through the KEDGE IMPAKT strategy, based on three pillars: Care for People, Act for the Planet, and Innovate for Tomorrow.
Campus facilities & Student life
BORDEAUX
Accommodation
The Housing service of KEDGE Business School is available on a single platform.
You will find housing offers from private landlords, real estate agencies and student residences.
A multilingual team is at your disposal 6 days a week to help you to find and book accommodation.
To connect, sign up using your school email address and password of your choice
For further questions, do not hesitate to contact our housing advisor: housingbx@kedgebs.com
Arrival information
Pick up assistance
KEDGE BS and its International Students Association Melting Potes offer every semester to International Students a pick-up service from “Bordeaux Mérignac (BOD)” airport and “Bordeaux Gare Saint Jean” train station. The dates of the pick-up service will be communicated through the dedicated orientation session KEDGE BS website.
Integration
The International Students Association Melting Potes supports the International Office in facilitating the integration of international students among the French students through the organization of activities all year round.
Contact us on Facebook - Melting Potes
Life in Bordeaux
More information related to the city of Bordeaux, transportation, accommodation, estimated expenses, health & insurance, banks, visas, scholarships… can be found on the “International Student Handbook”.
Caroline Guilloux
Housing Advisor - Student Services
+33 (0)5 56 84 63 26
MARSEILLE
Accommodation
The Housing service of KEDGE Business School is available on a single platform.
You will find housing offers from private landlords, real estate agencies and student residences.
A multilingual team is at your disposal 6 days a week to help you to find and book accommodation.
To connect, sign up using your school email address and password of your choice
For further questions, do not hesitate to contact our housing advisor: logementmarseille@kedgebs.com
How to Apply?
Admission process
Steps
Application
|
October to July |
|
Application process entirely online |
Mandatory testing for application process
|
TOEFL TOEIC IELTS Duolingo, PTE |
Admission exams
1. CREATE YOUR ACCOUNT on join.kedge.edu
2. UPLOAD YOUR MANDATORY DOCUMENTS
- Academic records & CV
- Passport
- Highest degree certification
- Certificate of achievement or transcript of your current studies
- TOEIC (785)/ TOEFL IBT 79/ IELTS (6)/Cambridge First (B2) /Cambridge Advanced (C1) / Duolingo (105)/ PTE (46) - exemption for native english speakers or candidates who have had more than one year's work experience in an English-speaking country.
3. PAY YOUR APPLICATION FEE
4. TAKE YOUR INTERVIEW
a 30-minute online interview with a school's representative.
IMPORTANT: Apply as soon as possible because of the visa procedure.
The admission is made on your file examination + online interview.
No mandatory tests
GMAT / GRE score will be to the candidate’s advantage
Personal interview in the process selection
This is a 30-minute online interview for all applicants regardless of their nationality or location. As soon as your application file is registered, you will receive an email from KEDGE to organise your interview.
Application Checklist
Academic documents required
- Undergraduate Diploma copy
- GPA results
Administrative documents required
- 2 Photographs
- Photocopy of ID Card / Passport
- Photocopy of university degree
Scholarships & Financial Aid
At KEDGE, we strongly believe that students shouldn’t abandon their education projects because of funding problems. This is why we have launched a financial support plan aimed specifically at helping international students:
- Early Bird discount for early completion of your application: 10% before November 30 and 5% before February 29
- Excellence scholarship based on merit
- Solidarity Scholarship, a grant on social criteria
- Diversity scholarship intended for students hailing from a range of international, cultural, or social backgrounds
- Partner scholarship for applicants joining the school via a “pathway agreement” with a partner institution
- Alumni scholarship for alumni wishing to pursue further education at the school
- Welcome to France scholarship, for talented international students applying before April 10th
New Funding Solution available with MSc Innovation,Transformation, Entrepreneurship
Prodigy Finance : A new solution for international students
This funding solution is available for international graduate students, and can cover up to 80% cost of attendance, dependent on individual eligibility.
